Sonos: Whats the Big Deal Anyhow?

I love my Sonos. I. Love. It.

Every now and then a company comes along and invents a transformative product that changes the status-quo. Founded in 2002, Sonos is an American company that brought “wireless audio” to the mass market. In 2005, two years before the first iPhone came out, Sonos introduced the ZP100, an amplifier that could play digital music files from a computer or networked hard drive. After changing the game, Sonos has helped lead the digital audio streaming revolution with its wireless speaker system. The company just went public, and I’m sure some people just became kazillionaires.

Many other companies have come to market with their own excellent wireless speaker solutions. Thirteen years after Sonos released its first product  Apple released its Home Pod. Amazon’s Alexa “smart speakers” have now surpassed Sonos in speaker sales, but that is not comparing apples to apples. Alexa, like Google speakers, is more of a “smart speaker” rather than a full-bodied audio solution. Besides, Alexa is now built in to the newer Sonos speakers, and Google will be baked right into Sonos in the near future. Anyhow, this is a growing space and now, more than ever, we consumers have plenty of exciting options to enjoy our music… with or without speaker wires.

A quick refresher: a “wireless speaker” isn’t completely wireless.

Speakers need power so most wireless speakers (except the few that offer battery power) actually do have a wire for power; all of Sonos’ speakers need to be plugged into an outlet. But a “wireless speaker” does not require a speaker wire as the amp and speaker are built into the same chassis (as opposed to the amp connected to speakers via speaker wires). This is handy because if running wire isn’t an option, we can now stream our music to multiple zones in the house – all you need to listen to “All the music on earth” (Sonos’ tagline) is a power outlet.

I love Sonos for the same reasons I love Apple. I like clean lines. It works reliably and is relatively simple and intuitive to use. Relative is the operative word here. Although Sonos is by no means as full-featured as many of its competitors, it does what it does very well. Other companies want their products to work with Sonos, so there is value-add in terms of functionality with other products. Sonos was the first to support Apple Music. It now supports Apple’s AirPlay and Alexa, and Google Assistant functionality is forthcoming. IFTT (If This Then That) now works with Sonos, Lutron, Logitech, Iport, 3rd party apps, etc. And even as Sonos innovates on the software side and it develops new hardware, its older hardware continues to last the test of time. Your Sonos will get better and work for the long haul.

Sonos also has one very important trick up its sleeve that, to my knowledge, no competitor does: Sonosnet.

Sonosnet is the dedicated and proprietary wireless mesh network that Sonos creates for its speakers. This means its speakers work wirelessly outside of the range of traditional Wifi. And, the more speakers you add, the better it gets. Think flexible placement. Think reliability.

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How to Find the Audio Sweet Spot

Linear frequency. Signal-to-Noise Ratio. Total Harmonic Distortion. Bit Depth. Sample Rate.

There a plenty of objective scientific ways to measure just how well an audio source and device can work together in a space to replicate the sound that was produced in a recording studio. Ultimately, the sound we hear is the result of several factors that can include the quality of the recording itself, the quality of the music source (ie. mp3 vs CD, tape vs vinyl, etc), the quality of the audio gear (ie. speakers, amps,etc) and the actual audio properties of the space you are in (i.e. living room or gymnasium). Luckily, we can control most of these factors to maximize our listening pleasure.

Home audio solutions for every room in your home.

For audio, controlling the variables is generally pretty straight forward.

A high-resolution audio stream versus a low-resolution will always sound better. Properly pairing a high-quality amp with quality speakers to best your space is not always as straight forward as it may seem, but doing it is a no brainer. If you want better sound, get better gear. This said, in my opinion, it is also true that there is diminishing return on value once you get to high quality; there are some people who see the point in breaking the bank for a marginal subjective gain in audio, and who are willing to pay a lot of money for it – I am not one of those people.

I am the same way about a lot of things actually. My wife and I will be shopping for winter tires soon and will be looking for the best reasonably priced high-quality tires that I can trust to keep my family as safe as possible. We refuse to buy crap and don’t just want good tires – we want excellent tires. We also don’t want the most expensive tires in the world, though I get that some people do. To me a $20-$30 dollar bottle of wine tastes way better than the $10 bottle of wine and while I suppose the $2,000 bottle may taste marginally better, there are a lot of other things I could do with my money. My sweet spot hovers in that space where high quality meets high value.

So what’s my point? There is an objective difference between good sound and bad sound and it is relatively easy to control for this. But the value we get from things and experiences are necessarily subjective. If you just listen to the news, go ahead and get the cheap stuff. If you are an obsessed audiophile, go ahead and put a second mortgage on your home.

But, let’s assume that great minds think alike. Here are some things to consider when finding the audio sweet spot:

· Find a knowledgeable professional like myself to consult with. Luckily there are countless audio solutions on the market but finding the perfect solution can be daunting. A non-commissioned professional will take the time to consider your budget, your space and how you actually listen to music to help you make the perfect purchase. A professional with help you deploy a properly designed solution.

· Get a subwoofer. I am not necessarily talking about pissing off your neighbours, but rather about filling in the low end of the audio spectrum that makes music feel real.

· Spend the extra pocket change required each month to subscribe to a high-quality streaming music service. The audio source matters. If you actually like listening to music but are streaming the free version of TuneIn Radio to save money… get a life.

· Do not listen to music through your television’s built-in speaker. Ever.

Here’s the thing: If enjoy listening to music, not only will you enjoy it more when it sounds good, but you will listen more often; bad sound creates ear fatigue. So find the sweet spot and get the gear that sounds good and is easy to use… then get on with your life and start listening to more music.

I’m always up for questions – call me today for a chat!

Until next time friends,


What Kind of Music Listener are you?

By Jess Rothenburger


As a home technologist, a large part of what I do is deploying audio systems in people’s homes. In the past years I have learned more than I thought possible about audio, and I know enough to know how much I still don’t know. It’s fascinating, actually, but learning about audio can be a bit of rabbit hole. Without knowledge, discerning which audio product is the best solution for an application can be a real challenge.  So, an important part of my job is matching the solution to the needs of my customers and, in so doing, the first thing I ask is: What kind of music listener are you? 


In my experience, people can generally be categorized into three music listener categories:  



Let’s dissect these people a little bit, shall we?


AUDIOPHILE: If you haven’t heard this term before, there is a good chance you are not an Audiophile. If you don’t own FLAC or MQA files, have a Dragonfly or know what a DAC is, you are not an Audiophile. Audiophile – it sounds like a bad word, doesn’t it? On the contrary, Audiophiles are, in my view, to be respected. Simply put, Audiophiles LOVE music and, importantly, they love finding the best ways to play recorded music as close to its original and purest form as possible. Quality over quantity. You can usually tell Audiophiles, because they will not only have high quality equipment, but they embrace any opportunity to show it off. They can have large music collections that include CD’s, Vinyl and 24bit/192khz digital music files. Audiophiles often also like to talk about music… the best mastering of albums, the virtues of vinyl vs. digital, types of speakers, etc. I guess, in a way, it’s a subculture. Personally, I am not a self-described ‘Audiophile’ but I do think Audiophiles are cool, and I enjoy speaking their language. I dig their enthusiasm and passion for music.


LOW-FI LISTENER: Low-Fi Listeners basically doesn’t care how music sounds, because convenience is paramount. If the music is free, great.  Low-Fi Listeners are willing to compromise on performance to achieve shape or colour or gimmick.  Quantity over quality. MP3’s, free streaming music services, crappy headphones and cheap Bluetooth speakers come to mind here. Low-Fi Listeners want the beats fast and dirty, sometimes loud but most always cheap. Definitely not my style, but hey, I get it. To stereotype, the quintessential Low-Fi Listener is… a teenager, or pathologically cheap (sorry, it’s true).  As a side note, there are many adults who self-describe as Low-fi Listeners who are actually NOT – they just haven’t had a chance to discover who they really are…. like the dude who “only drives standard” until he has driven an automatic for a week never to go back to the tedium of shifting gears all the time.  


DISCERNING LISTENER:  The discerning listener is probably you…. which means you are a healthy mix of the Audiophile and the Low-Fi Listener. If this is you, welcome to the club! We Discerning Listeners value convenience, form factor AND quality sounding music. We don’t obsess over the tech specs of how the music is being played, we just know if it sounds good or not. We can tell the difference between CD quality and low-fi streaming audio, but it may be hard for us to tell the difference between a CD and a 24bit/192kHz Flac file. When we listen to background music for more than 10 minutes our ears get tired when the sound is bad, but we turn it up when the sound is good.   Generally, we prefer high quality audio if it’s convenient and we can afford it; that said, we are not going to break the bank either, because there are many other things we can spend our hard- earned money on.  We want quality, quantity and excellent value. 


Whoever you are and whichever imaginary category you may fit into, there is no judgment here. Respect all around. If you are a Low-Fi Listener, there isn’t much people like me can help you with. If you are an Audiophile – let’s play!  


If you are a Discerning Listener who wants high quality but doesn’t want to pay too much, please don’t be daunted by the gazillion offerings out there. There is an ideal solution for you, and people like me are here to help. Knowing what kind of listener you are is the first most important step.